Every founder hits the same wall: the company is finally working, but their calendar is the single biggest bottleneck in the business.
Deals are moving, the team is growing, and yet every decision, every escalation, every hiring choice still routes back through the same person. You.
This guide walks you through how to define the role, where these people do their best work, how to interview them, and how to set up the first 90 days so you actually get leverage.
1. Where operators & Chiefs of Staff do their best work
Before you post a job, you need to understand when these roles shine, and when they’re just an expensive band-aid.
Early stage (0–$2M ARR): high noise, low structure
- You’re still proving product-market fit.
- Priorities change week to week.
- Founder is still in the weeds on almost everything.
In this stage, a full-fledged Chief of Staff can be premature. What you often need is a generalist operator or ops-minded EA who can:
- Keep projects moving across functions.
- Translate founder decisions into clear tasks.
- Create just enough process to avoid chaos, not bureaucracy.
Expansion stage ($2M–$10M ARR): complexity goes up, specialization starts
- Multiple teams, multiple priorities, more stakeholders.
- Leadership bandwidth is the constraint, not opportunities.
- Cross-functional work is where things break.
Here is where a true Chief of Staff or senior operator can be a massive unlock:
- Owner of cross-functional projects (pricing, launches, hiring plans).
- Right hand to the CEO on strategy execution, not just scheduling.
- Translator between “what we decided” and “what we actually shipped”.
Later stage ($10M+ ARR): portfolio of bets, exec calendar congestion
- Your exec team is juggling multiple initiatives.
- Meetings multiply; decisions slow down.
- You need someone to run the operating rhythm of the business.
Now CoS becomes the air traffic controller: owning cadences, prepping key meetings, and ensuring that strategic work doesn’t die in docs.
2. Operator vs CoS vs EA vs “mini-founder”
Titles are messy. Let’s strip them back to the work.
Executive Assistant (EA)
- Owns calendar, inbox, travel, logistics.
- Protects your time and attention.
- Leverages systems but usually not responsible for cross-functional projects.
Think: leverage on the administrative and coordination side.
Operator / Generalist Ops
- Owns projects with clear scope and outcomes.
- Comfortable building light process and dashboards.
- Often rolls up under Ops, RevOps, or directly to the founder.
Think: person who gets “messy middle” projects over the line.
Chief of Staff
- Trusted extension of the CEO/Founder in rooms you’re not in.
- Runs operating cadence: leadership meetings, OKRs, strategic projects.
- High judgment, strong pattern recognition, deep context on the business.
Think: strategic operator with access, trust, and responsibility.
“Mini-founder” archetype
- Acts like an owner across ambiguous terrain.
- Sees gaps and fills them without waiting for permission.
- Can eventually grow into GM, VP Ops, or even founder of a new initiative.
3. Mis-hire patterns with operators & CoS
Pattern #1 – The “project manager with a fancy title” CoS
They’re great at note-taking, making checklists, and sending follow-ups… but they don’t influence decisions, challenge priorities, or own outcomes.
Pattern #2 – The ex-consultant who never ships
They produce beautiful decks and frameworks but struggle to drive execution in noisy, resource-constrained environments.
Pattern #3 – The ops generalist asked to do strategy they’re not ready for
They’re strong at running projects but overwhelmed by executive-level tradeoffs, politics, and cross-functional conflict.
Pattern #4 – Hiring someone you can’t actually give power to
You say you want leverage, but every decision still comes back through you. The CoS becomes a bottleneck plus one, instead of a force multiplier.
4. Role clarity: what problem are you really solving?
Before writing a JD, answer three questions in one doc:
1. What’s breaking today?
- Too many projects half-finished?
- No operating rhythm? (ad-hoc meetings, unclear decisions)
- You’re stuck in tactical work instead of strategic?
2. Where do you personally want to reclaim time?
- Hiring and people decisions?
- Customer/partner relationships?
- Product and GTM strategy?
Your answer here shapes whether you need an execution-heavy operator or a strategic CoS.
3. What authority will this person actually have?
- Can they say “no” to projects?
- Can they re-order priorities in a quarter?
- Can they represent you in exec or board prep?
5. Scorecards for Operator & Chief of Staff
Operator scorecard (Execution-first)
Must-have outcomes:
- Projects ship on time, with clear owners and measurable impact.
- Cross-functional work (launches, migrations, pricing tests) stops stalling.
- Team feels more clarity, not more meetings.
Capabilities to assess:
- Project scoping: can they turn chaos into a clear plan?
- Prioritization: can they pick the next best thing with limited data?
- Stakeholder management: can they push leaders without alienating them?
- Systems thinking: can they improve how work flows, not just push tasks?
Red flags:
- Everything is “I helped with…” and nothing is “I owned…”.
- They over-index on tools and boards, under-index on hard decisions.
- They’ve never killed a project or said “no” to a bad idea.
Chief of Staff scorecard (Leverage-first)
Must-have outcomes:
- CEO calendar shifts toward top-leverage work.
- Leadership meetings and planning cycles become consistent and effective.
- Strategic decisions don’t die in docs—someone owns orchestration.
Capabilities to assess:
- Executive communication: can they brief, synthesize, and push back?
- Judgment: can they make calls in the gray when you’re not in the room?
- Operating rhythm design: OKRs, QBRs, weekly leadership syncs.
- Change management: can they shepherd the org through shifts?
Red flags:
- They avoid conflict and “hard conversations”.
- They’ve never worked directly with a founder/CEO before.
- They talk like a strategist but have thin examples of actual execution.
6. Interview prompts that reveal judgment & resilience
Use these with both operators and Chiefs of Staff:
- “Tell me about a project where everything started messy. How did you bring clarity without slowing everyone down?”
- “Describe a time you had to push back on a senior leader’s idea. What happened next?”
- “Walk me through a quarter where things didn’t go to plan. What changed because of what you did?”
- “What does a healthy operating rhythm look like to you at our stage?”
- “When you step into a new role, what do you do in your first 30 days?”
7. Designing the first 90 days so you actually get leverage
First 30 days – Context & trust
- Deep dive into product, customers, roadmap, and org chart.
- Shadow key meetings and 1:1s with you and your leads.
- Co-create a list of “critical friction points” in the business.
- Align on 2–3 high-leverage projects they’ll own in the next 60 days.
Days 31–60 – Owning projects
- Take formal ownership of one cross-functional initiative.
- Set up lightweight tracking: what’s on track, at risk, blocked.
- Start running or tightening one key meeting (e.g., weekly ops sync).
- Reduce your involvement by 20–30% in at least one recurring process.
Days 61–90 – Operating rhythm & leverage proof
- Co-design a simple operating system: planning, reviews, and check-ins.
- Define what “great” looks like for the role for the next 6–12 months.
- Identify which responsibilities can now permanently live with them.
- Review outcomes vs. baseline: where is your time going now?
8. Tools & cadences that make these roles effective
Suggested tooling:
- Project tracking: Linear, Asana, Jira, or Notion—pick one and stick to it.
- Dashboards: simple KPI snapshots in Notion, Sheets, or your BI tool.
- Docs: decision logs and meeting notes in Notion or a central wiki.
- Hiring system: HirePilot to manage roles, candidates, and pipelines.
Core cadences to implement:
- Weekly leadership sync (60–90 mins) with a clear agenda.
- Bi-weekly project review across major initiatives.
- Quarterly planning and retro, owned by your operator/CoS.
- Regular 1:1s with you focused on strategic alignment, not status updates.
9. Founder TL;DR
- If your calendar is chaos and everything is half-built: start with a strong operator or ops-minded EA.
- If your company is growing and strategy keeps stalling in execution: you may be ready for a real Chief of Staff.
- Hire based on the problem to solve, not the fanciest title you can afford.
The operator or CoS you hire should make your best work unavoidable— by clearing noise, running the rhythm of the business, and telling the truth about what’s actually getting done.