There is a lot of talk right now about employer brands. Specifically around how your brand resonates with employees and potential hires.
As the job market becomes increasingly competitive, it’s important to showcase your company’s unique brand in a positive way to potential candidates. LinkedIn is a popular platform to find new job opportunities, and your company may be overlooked if there isn’t a consistent brand presence online. A strong employer brand brings in better job candidates, improves the retention of current employees, and ultimately boosts the company’s bottom line.
In this blog, we’ll explore five steps that will help you revamp your employer brand and stand out in the crowded job market. These steps include understanding your employer brand; assessing your current employer brand; developing a brand strategy; communicating your employer brand; and measuring the success of your employer brand.
🤔Step 1: Understanding your employer brand
Your employer brand is the reputation your company has in the job market. It’s what your employees, potential employees, and other stakeholders think about your company as an employer. By understanding your company’s mission, vision, culture and values, you can identify areas that need improvement and capitalize on areas where you excel.
Talk to your current employees and candidates to understand what they think about your company. Use surveys, focus groups, and one-on-one interviews to gather valuable feedback. This will help you determine your current brand image and pinpoint areas that need improvement.
Step 2️⃣: Assessing your current employer brand
Assessing your current employer brand involves getting a clear understanding of your company’s values, culture, and mission. Compare this to your current branding efforts, including your website, social media presence, employee communication, and recruitment messaging.
Assessing your current employer brand will help you identify gaps between your intended brand and what is currently being communicated. This will help you create a roadmap for how you can improve your branding efforts.
✅ Step 3: Developing a brand strategy
A brand strategy is essential to effectively communicate your employer branding to your target audience. Your brand strategy should include your company culture, values, and mission statement. It should also include your key messaging points, target audience, and tone of voice.
Developing a brand strategy will help you create a cohesive message across all channels and ensure consistency in your communication efforts. It will also help you differentiate yourself from other companies and attract the right candidates to your company.
🗣️Step 4: Communicating your employer brand
Communication is key when it comes to a successful employer branding campaign. Once you have developed your brand strategy, you need to communicate it effectively to your target audience.
Make sure your brand messaging is consistent across all channels, including your website, social media, recruitment materials, and employee communication. Develop a content strategy that clearly communicates your employer brand and highlights your company culture and values.
📏Step 5: Measuring the success of your employer brand
Measuring the success of your employer brand is essential to ensure that your branding efforts are having the desired impact. Use metrics such as applicant conversion rates, employee retention rates, and employee engagement rates to measure the success of your branding campaign.
Use data to refine your branding efforts and focus on areas that are performing well. This will help you refine your branding strategy over time and improve the overall effectiveness of your employer branding campaign.
In today’s highly competitive job market, it’s important to have a strong employer brand that sets your company apart. By revamping your employer brand, you can attract top talent and retain the best candidates, ultimately improving your company’s bottom line.
With a well-developed brand strategy and consistent messaging, you can communicate what sets your company apart and attract the best candidates to your organization.